As a funny kick-off exercise at our branding workshop last week, every participant used Lego to build something creative and gave a 1-minute pitch presentation about it.
It may sound silly, but it was a great way to get creative and set the tone for the day. đ
đ During the workshop, we discussed the importance of strong brand identity and how it can impact every stakeholderâs perception and loyalty. đŻ We discussed many topics from benefits to attitudes and feelings about our companyâs identity. This will lead us to the creation of a new corporate design at Optimax in the next few months. Stay tuned for more information!
Here are some useful tips when it comes to planning your next workshop:
Start with a check-in round and an Icebreaker. This makes everyone feel more comfortable and pushes creativity.
Briefly explain the topics of the workshop and set up a clear agenda including breaks.
Encourage the participants to think âout of the boxâ and be open-minded with new and creative ideas.
Outsource larger issues and discuss them later.
Organize follow-up meetings and distribute tasks.
Overall, the workshop was a great experience that we believe inspired our teams and developed a better understanding of our brand identity.